Process
Why we show design routes in context, not on boards
Mood boards ask clients to imagine. Routes shown on their real website, shopfront or app let them judge. What changed when we stopped presenting on blank pages.
Read the articleNotes from the studio.
What we are learning about identity, typography, accessibility and running a small studio. A new piece most months.
More from the journal
Sample listing. Only the featured article has a page: duplicate journal-article.html for each post you publish and link its card.
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Typography
Pairing type for brands that need to last
Two typefaces, chosen for the hundredth use rather than the first. A checklist we've refined over twelve years.
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Colour
Building a colour system that survives dark mode
Why we now design every palette in pairs, and the three contrast checks we run before anything ships.
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Accessibility
Form errors people actually understand
Most form errors are written for developers. Here's how we rewrite them for the person filling the form in.
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Process
The twelve-column grid is not a cage
Grids should make decisions easier, not make every page look the same. Notes from our layout reviews.
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Studio
What a four-day August taught us
Three summers of shorter weeks: what happened to deadlines, clients and the work itself.